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app.surveyseed.com — Meridian Coffee · Subscription relaunch brief
1Your document
📄 relaunch-brief.pdf · 14 pages

Subscription relaunch — Q4 brief

We are moving from a single monthly plan to three tiers (Explorer, Roaster's Pick, Reserve) with the option to skip a month.

The biggest churn driver last year was not being able to change grind size or delivery cadence after signup.

Open question for research: would members pay a premium for a single-origin Reserve tier at $34/bag?

2Your survey, tuned
01Which plan would you most likely choose?
Explorer — one bag a month
Roaster's Pick — two bags, rotating
Reserve — single-origin, $34/bag
02How important is changing grind size after signup?
12345
03What would make you skip a month?
Open answer…
3Synthetic audience
PN
Priya Natarajan
Subscriber, 14 months
"I'd pay for Reserve twice a year, not monthly. Ask about gifting."
Strong fit
DO
Dan Okonkwo
Lapsed customer
"Q2 is the one that would have kept me. Make it required."
Moderate
LK
Lena Kowalski
Office manager, 30 cups/day
"None of these plans fit a team. Add a volume option."
Strong fit

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